Soft Plastic Fishing Baits | Baitlicious

Soft Plastic Fishing Baits Built for Real-World Performance

Shop Baitlicious soft plastic fishing baits at Great Outdoors Shops. Our small-batch lineup includes bass fishing worms, stick baits, creature baits, craws, swimbaits, jerkbaits, and finesse plastics designed to deliver realistic action and dependable performance.

Whether you’re fishing freshwater lakes, rivers, ponds, or reservoirs, you’ll find soft plastic lures for a wide range of techniques and conditions. From Texas-rigged worms and weightless stick baits to jig trailers and moving baits, our collection gives anglers the versatility to adapt to changing fish behavior.

Made in Florida. Fished Everywhere. Shipped Nationwide.

Browse our Baitlicious soft plastics below and find the right bait for your next fishing trip.

Every Baitlicious soft plastic is made with attention to action, consistency, and quality. Learn more about our bait-making process and the brand behind the products at the official Baitlicious website.

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Baitlicious Crazy Hog 3.8″ Creature Bait
$5.49 Select options This product has multiple variants. The options may be chosen on the product page
Baitlicious Mud Thumper 4.3″ Topwater Toad
$5.25 Select options This product has multiple variants. The options may be chosen on the product page
Chunk Norris 3.8-Inch Jig Trailer | Baitlicious
$5.49 Select options This product has multiple variants. The options may be chosen on the product page
Baitlicious 4″ DD Tube | Double-Dipped Bass Tube
$4.95 Select options This product has multiple variants. The options may be chosen on the product page
10-Inch Streamer Tail Worm – Big Bass Soft Plastic | Baitlicious
$5.79 Select options This product has multiple variants. The options may be chosen on the product page
4.0” X-Bug Creature Bait – Soft Plastic Creature Bait| Baitlicious
$5.39 Select options This product has multiple variants. The options may be chosen on the product page
Baitlicious Tickler – Sea Urchin Style Finesse Bait
$9.99 Select options This product has multiple variants. The options may be chosen on the product page
Baitlicious Nerve Ball | 4″ Dual-Color Sea Urchin Style Soft Plastic
$10.99 Select options This product has multiple variants. The options may be chosen on the product page
5.0” Fire Tip Stick Worm – Finesse Visual Trigger Worm | Baitlicious
$6.00 Select options This product has multiple variants. The options may be chosen on the product page
Baitlicious 3.25 X-Bug | Craw-Style Bass Bait
$4.89 Select options This product has multiple variants. The options may be chosen on the product page
4.5″ Scurry Toad – Topwater Bass Toad | Baitlicious
$5.25 Select options This product has multiple variants. The options may be chosen on the product page
Baitlicious 4″ Twin Tail Grub – Soft Plastic Fishing Lure
$4.49 Select options This product has multiple variants. The options may be chosen on the product page