Soft Plastic Fishing Baits | Baitlicious

Soft Plastic Fishing Baits Built for Real-World Performance

Shop Baitlicious soft plastic fishing baits at Great Outdoors Shops. Our small-batch lineup includes bass fishing worms, stick baits, creature baits, craws, swimbaits, jerkbaits, and finesse plastics designed to deliver realistic action and dependable performance.

Whether you’re fishing freshwater lakes, rivers, ponds, or reservoirs, you’ll find soft plastic lures for a wide range of techniques and conditions. From Texas-rigged worms and weightless stick baits to jig trailers and moving baits, our collection gives anglers the versatility to adapt to changing fish behavior.

Made in Florida. Fished Everywhere. Shipped Nationwide.

Browse our Baitlicious soft plastics below and find the right bait for your next fishing trip.

Every Baitlicious soft plastic is made with attention to action, consistency, and quality. Learn more about our bait-making process and the brand behind the products at the official Baitlicious website.

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5.0” Single Tail Grub – Classic Curly Tail Soft Plastic | Baitlicious
$4.59 Select options This product has multiple variants. The options may be chosen on the product page
5.5″ Kicker Tail Finesse Worm – Baitlicious
$5.25 Select options This product has multiple variants. The options may be chosen on the product page
5” Stick Worm – Classic Soft Plastic Stick Bait | Baitlicious
$5.50 Select options This product has multiple variants. The options may be chosen on the product page
Savvy Worm 6″ | Baitlicious Straight-Tail Trick Worm
$4.59 Select options This product has multiple variants. The options may be chosen on the product page
7.5″ Streamer Tail Worm – Baitlicious Bass Worm
$5.50 Select options This product has multiple variants. The options may be chosen on the product page
Baitlicious Happy Claws™ Soft Plastic Fiddler Crab
$7.50 Select options This product has multiple variants. The options may be chosen on the product page
Baitlicious Swagger Shad 4.5″ Swimbait | Jointed Soft Plastic Swimbait
$5.75 Select options This product has multiple variants. The options may be chosen on the product page
Slab Snack 2 Inch Crappie Bait | Baitlicious
$3.50 Select options This product has multiple variants. The options may be chosen on the product page
Dock Candy 2 Inch Twin Tail Grub | Baitlicious
$3.50 Select options This product has multiple variants. The options may be chosen on the product page
Baitlicious Rascal 6 | 6-Inch Lizard Bass Fishing Bait
$5.50 Select options This product has multiple variants. The options may be chosen on the product page
Cray-Z Craw – Realistic Craw Creature Bait | Baitlicious
$5.49 Select options This product has multiple variants. The options may be chosen on the product page
Panfish Nibble 2 Inch Single Tail Grub | Baitlicious
$3.50 Select options This product has multiple variants. The options may be chosen on the product page